AR Helps Hotels and Time Shares Stand Out
Augmented Reality has the potential to become the next big computing platform, and as we saw with the PC and smartphone , we expect new markets to be created and existing markets to be disrupted. There is no shortage of how AR can reshape the existing ways of doing things – from buying a new home, interacting with your travel agent or watching a time share presentation. As the technology advances, price points decline and an entire new marketplace of application hit the market, we believe AR has the potential to spawn a billion dollar industry.
The recent popularity of AR technology has illustrated consumers’ willingness to embrace this new trend, as long as it delivers real value. Done properly, AR could shape up to become among the top hotel and time share technology trends over the next few years.
AR differs from VR in that instead of immersing the user in a different world, it superimposes digital media over the real one. Using either special glasses or an AR-enabled browser on a smartphone, an AR application adds virtual sound, images or words on top of what the user is already looking at, much as Google Maps inserts location pins and routing onto a map. Some call the superimposed media an “aura.”
AR technology is a great fit for hotels, resorts, time shares and their guests because it addresses two primary traveler needs: information and entertainment. Hotels are also leveraging AR behind the scenes to lend those same benefits to internal decision-making.